What is fashion?

The third version of Icelandic dictionary says that fashion is:
custom, habit, varies according to variable taste, prevalent in shorter or longer periods, especially in dressing and trimming.
According to a web site by Fata and the textile department of Southern Iceland's comprehensive school, fashion is a variety of developments on forms, lines, materials and colors that the public takes up on their arms.
Fashion phenomena come and go, hippies and pancakes, for example, are not fashionable now, but were fashionable before. Sometimes, once popular items become punk, for example, punkers could soon become fashionable again.

According to the definition of the dictionary, the most important thing is dress code and grooming. However, most of the things people use can be fashionable, such as mobile phones, special dining tables, pens and glasses. But what about, for example, organisms, can they be fashionable? The animals in nature cannot be fashionable alone. Orangutans cannot be more fashionable than natural hamsters. But if people's cages in people's homes become popular, they can be said to be fashionable. Everything that belongs to culture can therefore be fashionable, not just in nature.
When the famous spotlight is changing style, it has a huge impact on the crowd. A good example of this is when football player David Beckham got a mohic clipping and a lot of people shaved off the same way. Then the punk legacy returned to fashion.
When the masses adopt a style of clothing or a hairdresser or seek to own specific items and brands, these things or objects can become fashionable.
The Internet is therefore convenient for realizing what is more fashionable in another.
The Science web fashion survey

Instructions: Click on the keywords below and look at the number of webpages in which the keyword is found (on the right of the blue bar on the top of the page).
The highest number indicates which brand is the most fashionable:
adidas
coca-cola
nike
nokia
sony ericsson
Sources and Image:
Icelandic dictionary, third edition, ed. Mörður Árnason, Edda, Reykjavík 2002.
Clothing and Textile Department of Southern Iceland's High School.
Tom's Hardware.com

This answer is by elementary school students in the course of the Science web, which is held in collaboration with the Association Home and School and the Reykjavík City Education Center for children with acute problems.

Andrea Magnúsdóttir

Andrea Magnúsdóttir is a fashion designer - the owner of the logo that we most often recognize, Andrea by Andrea. She studied fashion design in Denmark, where she graduated in 2009 and founded the company the same year with her husband, Ólafur Ólason, after much preparatory work.

We sat down at Kaffitár in Perlunni one good afternoon in April, Andrea meets with great difficulty and sits with us over a good coffee cup. We only go over the issues and am very happy to listen to what Andrea has to say, all the way to the fashion industry.

ALREADY INTENDED TO BE DOWNLOADED

Andrea graduated from the FG in 1995 and was always planning a fashion design. "I put the policy directly in fashion design but it was not so easy, it was hardly there at this time in Iceland. I could have gone to the Industrial College but even though I had a matriculation examination, it would have taken me as long as others, since I had just been in many places since I had so many courses. I didn't find it exciting. ”Andrea did not quite know what to do but ended up applying for a clothing store. "I was a little lost and decided to apply for a job in Coco's popular clothing store and cellar. I loved working there and quickly became a manager and then a purchasing manager, then only 21 years old. That was why I traveled a lot and bought goods for the store that I thought was really fun. "I move to NTC, started as a manager in Morgan, then Gallery 17, but later became a Purchasing Manager. I traveled a lot and went to shows, worked with great experiences and learned a lot. I was a lot in production and got to create, for example, we did a MOSS that many people recognize. I have always been in this world, I felt at the bottom of everything related to fashion whether it be production, style or purchase. I would say that I finished college degree in this bsuiness at NTC, "says Andrea and laughs.

ALWAYS OBJECT TO CREATE OWN COMPANY

Andrea founded the company Júniform in 2003 with Birtu Björnsdóttir and worked at NTC. "It was really fun time, we were both trained makeup artists and we were making, coloring, plucking and sewing in the store. Then we had the first camp in Iceland where the products were designed and sewn on the spot. ”Andrea says she did everything in a reverse order, but there she found that she wanted to learn more. "I felt I needed to learn more". At this time, her husband, Andreu, was aiming to learn architecture in Denmark. "I decided to finally let them go, go out with him and learn fashion design. We were going to be out for five years initially, which turned out to be two years ago. The crash came in there and then everything changed. I just managed to finish my second year in school before I went home and he left. ”

Her husband Andreu is a graphic designer, and they were all preparing for the establishment of the company while they were studying. “We created the company together and did everything in these two years, made a website, a logo and all that had to be done to create the company. So when I graduate in 2009 and go home to Iceland everything was ready, we get our first premises delivered a few months after I get home and then everything goes on. ”

ANDREA BY ANDREA

Their first premises are located in Hafnarfjörður and Andrea is only newly moved from there. “We start in 2009 and this has been a real rollercoaster trip since. Sometimes it has been far too much to do with us and a little time to look up and make a policy. We've been testing ourselves, what works for us and our crew group, but I mean you always have to be evolving. If you're not evolving then you can just as well stop. "
Andrea is also producing for herself garments and says it is a challenging task. "There is more to it than being producing and finding what works for a person when it comes to it. Now we are working with a very good sewing studio in Italy and then here in Iceland that is doing well but it is not self-evident. ”
Andrea is all in all when it comes to the company, but that is why a lot of extra projects are the owner of the clothing brand and store. “I am the owner of the logo and designer and therefore it follows to be a commercial manager, a watchman, a marketing manager and a management manager to name a few. If you have a lot of time designing you are lucky, operation is so much battery. ”
As stated, they were moving their store in Northbanks, where there were previously only offices and their sewing machines. "My husband came up with this idea - moving everything in one place. I was not sure at all, but now that we have let it down, I think this is great! There is much to happen on the spot right now, a lot has been opened around there and a lot of life. Having this kind of thing in common also makes the store so